Welcome aboard to my Fall '10 blog for FSU's DIG3725: Game Design course. Feel free to browse what I find along the
way and please leave comments!

Critques, suggestions, and questions are always appricated!

Monday, September 20, 2010

Article: Entrepreneur Pushing Innovation to Subliminal Gaming



I found a pretty cool article on a recent enterpreneur who thinks about gaming a little different from most people I thought I'd post so everyone can check it out if they are intersted.

Sound Byte:

“Scvngr is a game that you play on your phone, and playing Scvngr is incredibly easy,” he begins.

The game allows you to compete and win rewards at stores, gyms, theaters, museums and so on. A Mexican restaurant, for instance, might offer half off your next soda if you fold the tin foil on your burrito into origami, then snap a picture of it.

If this sounds like little more than a gimmicky way to lure in consumers, well, you haven’t listened to Mr. Priebatsch long enough.

“We play games all the time, right?” he says. “School is a game. It’s just a very badly designed game.” American Express cards, with their escalating status, from green, to gold to black — they are a game. So are frequent-flier miles.

“But game dynamics aren’t consciously leveraged in any meaningful way, and Scvngr does that.”


Check out the full article here!


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